23 January 2007, 00:04
Indies create their own licensing agency
On January 20, some of the leading indie labels and artists launched a new agency which will be responsible for their digital licensing deals. This new organization called Merlin should become the “5th major” representing the growing indie sector which by some estimates accounts for 30% of world music sales.
Merlin’s goal is to improve the "poor cousin" status of deals offered to independent labels and change the "growing assumption that, for emerging media, only the four majors need to be licensed”.
As the Merlin Chief Executive Charles Caldas said in a statement - "The form of copyright apartheid currently being applied to the value of independent rights is unacceptable."
Merlin has already struck its first web distribution deal with Snowcap. This will enable Merlin’s members to sell songs on MySpace, YouTube and alike in the MP3 format.
Read more:
Indie music labels create Merlin to conjure licensing deals, Reuters
Independent record labels sign Web distribution deal, Reuters
Independent Labels Forge Digital Licensing Consortium, Digital Music News
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Comments 10
1. by Will, 23 January 2007, 22:40
Awesome news...this is the direction music needs to take now that online distribution is such a feasible option. Why do you need labels when online distribution is so simple and cost effective?- especially when social networks can provide all the necessary publicity for free?
2. by cesrage, 25 January 2007, 07:04
Old School music labels are past their prime, technology will make sure they stay that way. Long live digital distribution.
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